WhatsApp is one of the greatest messaging platforms with 700 Million monthly users. Facebook is actually a marketing platform if you see it from a business perspective. Facebook’s revenue resource is Adverts.
One of the conference attendees Olivier Ponteville has shared the pictures with details on how WhatsApp is going to serve ads.
Olivier Ponteville, in his tweets, has clearly mentioned that the WhatsApp ads catalog will be attached to the existing facebook catalog.
At the launch of WhatsApp, the creators of WhatsApp have clearly mentioned neither to show Ads on this messaging platform nor to sell it’s users’ data. Instead, they will charge a little monthly fee to cover the hosting expense.
Mr. Koum in his blog post says:
WhatsApp adverts is really sad news for its users. But Facebook has now discovered the way to show you the ads.